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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation Recently, Anta announced in Beijing, and the NBA China to form a long-term strategic partner, Anta officially became an official NBA marketing partner and NBA licensees. For the purposes of Anta, this cooperation has a deeper value, is the NBA for the first time authorized Chinese sporting goods company can use a joint brand, Anta can launch a full range of ANTA brand -NBA jointly with the team and the league logo shoes and accessories, electric provider channel sales stores and online. Chairman of the Board and CEO of ANTA Shizhong opinion, in cooperation with the NBA China, not just more of a sports marketing platform, more importantly, is to empower the brand launch, ANTA multi-brand strategy with more the focal point. Transformation: From the beginning three years ago China's sporting goods market, the past few years is basically negative voices: negative growth in enterprise sales, closed shop tide, high inventories ...... Anta is no exception, in 2012 and 2013 there has been negative growth in sales revenue and profit, Then you start thinking about ANTA Shizhong transformation and organizational change issues, consider how to proceed ANTA brand, business model and development strategy of how innovation. Shizhong told reporters that the past two years, Anta has begun to put forward strategic transformation, on the one hand, from the brand model transformation + wholesale + retail model to the brand; on the other hand, the transition from a single brand to multi-brand model, The strategic partnership with the NBA China, for Anta multi-brand strategy has played a supporting role. Early last year, Anta developed and launched the air jordan 11 space jam for sale industry as well as according to their own circumstances "retail-oriented" to enhance the brand power, retail and cultural development, management efficiency, enhance the competitiveness of commodities, flexible supply chain, effective inventory control , channel optimization and other aspects of a full range of business transformation and upgrading. China is basically divided into three channels: Channel street stores, shopping channel and e-commerce channels. China's lack of large national retailers, relying on a single brand to cover all types of channels are unrealistic. For example, with this single brand Anta To cover all the street shops, shopping center channels it becomes very difficult, and the Fila brand launch, then make up for this short board, Fila better coverage of the shopping center of the channel, and Anta form a differentiated and complementary channels on. For the purposes of Anta, in cooperation with the NBA China, not just the brand endorsement relationship is a licensed product with the introduction of NBA-branded merchandise and independent brand products, including, NBA can be seen as an independent brand products Anta A new brand, in order not to compete and be confused with other brands, Shizhong the NBA independent electricity supplier brand products in the sales channels. Shizhong frankly, Anta before the basketball shoe market has not been good, but Nike in the Chinese market a year just selling a few million pairs of basketball shoes, therefore, the gap is not great, some chase. "The introduction of high-cost Anta NBA-branded basketball shoes, with the NBA brand endorsement, at affordable prices, we will let Nike, Adidas boss sleep bad." Ding Shizhong said with a smile. jordans on sale mens Marketing: focus and efficiency In Anta Zhang Tao, vice president of view, over the years, Anta's sports marketing strategy is quite clear, basically two lines: one line is around the Chinese Olympic Committee, the pursuit of representatives of Chinese sports, representing the essence of sport, has She won China's weightlifting, wrestling, judo and other projects, and this year won the gymnastics, can be described as all-round attack; another line, that is professional, focused on running, basketball and other projects, such as promoting the 29 cities linked together marathon events, China's strategic partnership with the NBA, the basketball shoe market force. In sports sponsorship, Anta sponsorship stressed efficiency. Shizhong frankly, a few years ago anta also have the opportunity to cooperate with NBA China, but then NBA China and the Chinese sporting goods company's cooperation is also limited to the level of brand communication, we do not have the floor value, so choose the time Anta seems more cost-effective CBA. Today, NBA for China's sports brand, not only has the value of the brand symbols, they can fall, forming a valuable commodity, such as sponsorship and cooperation, for anta is very attractive. "In fact, we have been looking for a suitable sports resources, with the NBA China are all-round cooperation, NBA is not just a symbol used on spread, more importantly, it can be used on merchandise, but there are 30 teams in the NBA Brands can use. "Shizhong expressed. In addition, Anta's sports marketing has been focused on China sports, therefore, in cooperation with the Chinese Olympic Committee, in cooperation with the CBA, in cooperation with the Chinese gymnastics team and a series of c jordan 3 katrina 2018 ooperation, are focused on the Chinese market. Anta basketball is always the most important sport. "In the past we ask an NBA star endorsement costs $ 300 to 5,000,000, for Anta, if the development of star models not sold 50,000 pairs of shoes, it must be a failure. Nike monopolized NBA80% of the players, We only signed twelve NBA players how to play? "asked Shizhong. Annual Report 2014 in the first half of the show: Anta's sales and profits have occupied the first Chinese sports brand, became the oldest sports brand, but the gap with Nike, Adidas is still relatively large. "At present, in the Chinese market, our market share and compared to international brands, there are still some gaps in the future, we hope to be able to go further than just improving market share, I personally pay more attention ANTA sportswear market in China established position. "For the future of Anta, Shizhong gave an interesting answer. embrace electricity supplier channels Rise electricity supplier channels, so that China's sporting goods companies love to hate, on the one hand, the electricity supplier channels huge influence, had embraced; on the other hand, the electricity supplier channels and offline channels to peaceful coexistence, but is a major sporting goods companies have been headache. Thus, in the past many years, the majority of sporting goods companies in China are still as clear inventory of e-commerce channels, and not really pay attention to the development of this channel. Shizhong frankly, over the past few years, although Anta electricity supplier development is good, but the overall size is still small. In the years after the Beijing Olympic Games, many sporting goods companies regard the electricit jordan retro 14 white/fuchsia blast/black y suppliers as process inventory channels; now companies should realize that the electricity supplier channels and offline channels to achieve differentiation, the introduction of different styles of products, dislocation sales. It is reported that the launch of NBA licensed merchandise Anta divided into two types, one is the joint brand logo products, lower electricity providers and cable channels while sales, a subject of the NBA single product, sold only in the electricity supplier channels. Future, Anta channel strategy is the flagship brand with the NBA licensed electricity supplier channels, ANTA cover second and third tier cities Street store channel, the main shopping center Fila channels a second-tier cities, a multi-brand strategy to differentiate whole channel. In Shizhong opinion, we launched a joint brand products not only to enhance the brand, but also to improve the professionalism of ANTA brand; and independent of the subject product as Anta a multi-brand strategy is an important brand in the future bear in electricity Suppliers strategic position to expand sales channels, at present, although Anta electricity provider channel sales are doubling annual growth, but not accounted for 5% of total revenue, with the support of NBA independent standard products, Shizhong hope in the next few year sales channel electricity supplier can achieve annual growth speed. OTC Comments: Zhang Beijing key way sports consulting firm founder Frankly, compared to Nike, the local sporting goods brands of the gap is not small; however, there is a gap and can not be completely attributed to their own level of effort, in fact, rooted in the development of sports brand in the markets sports consumer environmen cheap foamposites t. In China, whether it is entertaining to watch type, or participate in experiential consumer spending, both European and American countries have a big gap. Nike and Adidas not only create considerable income from main operations in the US and European markets, and to bring it to account for the movement of resources to emerging market countries to kill time, still able to maintain the lead. Of course, that is the opportunity gap, local brands there "space for time." 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The tongue is embroidered with Chinese characters "horse", indicates the next year a receive great glory. The series has two colors for brown and black to choose from. The Horse Memorial Takumi series will Chinese traditional culture into PUMA classic shoes, is a perfect example of the combination of eastern and Western cultures. Since the birth of Suede in 1968, this shoe has changed the rules of street shoes culture under the designer's elaborate design. number: Suede:57485 01 / 02 vamp - full grain horse and pony fur in the bottom rubber - 〉 〈br Sina micro-blog company introduces cooperation brand and contact us copyright declaration Beijing City Seth Times Media Culture Co. Ltd Copyright? 2017 SIZE media, All Right Reserved. Beijing ICP ready for No. 13028176 〈/br published by the State Information Center Information Department, Beijing commercial information center statistics Beijing City billion yuan store sales data, comprehensively and quantitatively describe the dynamic commodity sales in Beijing large department stores. From the beginning of 2005, our exclusive serial interpretation of "Beijing billion yuan mall clothing sales data" reports, analysis of data from two large shopping malls and brand perspective, provides an intuitive reference for clothing enterprises. footwear products as a new category of clothing and apparel, also has a wide range of categories and brands. This article through to the recent Beijing billion yuan shopping mall shoes commodity sales data interpretation, for readers to display the current Beijing shoes commodity mainstream market situation. A; women's shoes brand sa buy cheap jordans online les in July 2007, 22 Beijing million yuan shopping malls realize the total sales of women's shoes about 44000000 yuan. Among them, the top 10 brands accounted for about 36.8% of the total sales. although this month's brand sales of women's shoes generally declined last month, but there are still relatively stable brands. BELLE, Teenmix shoes, kisscat average daily sales decline was 14.39%, 4.27%, 2.39%, continue to rank the top three sales of shoes. Sheng Qi, Mileno, Bindu, son of Daphne in the rankings, which, in addition to Qi children shoes daily sales was essentially flat with the previous month, Mileno, Bing, Daphne rose respectively 7.76%, 9.21%, 2.77%. ECCO, Sa Ruier, Playboy shoes average daily sales fell by 25.96%, 10.24%, 18.8%, ranking decline. in July 2007, Beijing million yuan shopping mall women's shoes list by brand statistics sales list (table slightly) B; women's shoes; brand sales; in July 2007, 22 Beijing million yuan shopping malls sales of more than 150 thousand pairs of shoes, and ranked women's sales of the top 10 brands took the 40% sales. )Originally thought in Cleveland's media day we may have a glimpse of the new LeBron 14, but never thought LeBron James day Pro a new color Zoom LeBron 3 Low appeared, it had to let people believe firmly that Nike is engraved LeBron series shoes project. At the same time, the shoe body tag XXX words also caused a variety of conjecture, let us wait and see what meaning why. 1.jpg (271.35 KB, download number: 4) download LeBron James a new Nike Zoom LeBron Pro 3 Low 2016-9-27 08:51 upload 2.jpg (242.82 KB, download number: 4) download LeBron James a new Nike Zoom LeBron Pro 3 Low 2016-9-27 08:51 LeBron James Nike upload, Zoom, LeBron 3, Low Tony 2016-9-29 on this topic by deleting 09:18 reply 00day before Nike, this pair of football shoes inspired by Zoom Mercurial Flyknit in the spring and summer of 2017 return, and bring a new gray version. The shoes from the shoe, leather heel to translucent rubber outsole with dark gray, "Wolf Grey" and appears grey. The bright spot is a semi gray, semi orange gradient of eye-catching Swoosh brand logo. It is reported that, as part of the Nike F.C. series, the new Zoom Mercurial Flyknit has been designated by the Titolo and other stores NSW officially released. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Nike Air Max 90 Ultra 2 new color atmos Air Jordan Air Max Pack officially released comments on last article: Nike Air Max 90 Ultra 2 new color of the next article: atmos Air Jordan Air Max Pack officially released PUMA teamed up with the famous American trend brand Undefeated to launch PUMA x Undefeated joint series shoes. This particular series is built on the prototype of PUMA's most representative and popular Clyde series. Through this long-term cooperation plan, Undefeated and PUMA two brands integrate each other's design concept, to create a new line with simple lines and unique fabric made of PUMA Clyde series. The joint series will be on sale for the first cooperation in April 10th, and in June 10th launched second cooperative joint series, more products will be launched in the second half of 2011. [page] subtitle #e#[page] subtitle #e# Nike Air Max CB 342011 summer sale preview mastermind JAPAN visvim 2011 spring and summer joint shoes new release review last article: Nike Air Max CB 342011 summer release Preview Next: mastermind JAPAN visvim 2011 spring and summer joint shoes new release Li Ning Wade 92, designed for daily wearing Dwyane Wade to create upper with synthetic leather material, the middle sole is classic inkjet addressing, equipped with full palm ip injection of slow earthquake science and technology, with the rubber outsole, simple atmosphere, shoes are now for sale, priced at 439 yuan. Source: LiningNike Cortez Sample 2013-12-08 22:37:24 special edition snake exposure before we reported that Adidas Originals will be launched next year for Chinese snake Superstar. Today, Nike is a snake ready version of the Cortez also exposed the snake on the network. From the exposure of the picture, shoes with a minimalist white as the upper body, the snake elements are loaded into the snake scales of materials to build the Swoosh, and Swoosh at the top of the flag is also printed with the words 2013. Magista 2: bringing accurate touch feel and excellent grip system 2016-07-13 11:39:33 if both feet were born to play football, what direction would they evolve? Magista 2 soccer shoes are created around this problem. Thanks to scientific testing and analysis and efficient model studies, we've brought the football shoes that emphasize precision touch and excellent grip system. "through reading the research literature about the theory of evolution and morphology, I learned that the evolved from the surface of soft hands and feet, is likely to enhance the progression of the slippery surface and the appliance of the grasping force, for the hypothesis that I am interested in. This led me to think about how the evolution of limbs would adapt to soccer as the first goal, and how would they evolve?" Nike football designer Phil Woodman said. therefore, in the design process of Magista 2, Woodman made a new conception of a high collar and Nike Flyknit shoes uppers of the first generation Magista soccer shoes, the ball sense further improve and optimize the shoes perception effect, the perfect connection between the brain and the perception of football. "We focus on improving the perceived efficiency by providing better touch, helping athletes eliminate interference and making them more confident to play football on the pitch." Woodman says. Woodman and Nike Sports Research Lab (Nike) explore what is the most sensitive part of the foot touch, and watch the slow action video player to mark the most touching and most efficient parts of the foot touch ball. The data collected in the study were visually displayed on a foot model in the form of a thermal distribution map, where the location of the heat sensation distribution was the highest, the highest and the most touching area of the foot. based on this, Woodman brings 3D print test shoe for the new shoes, the shoe is distributed with multi dimensional bumps and grooves, with the shoe to maintain the unified design of the first generation Mag〉


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